Paid search & social (PPC)
Paid search and social, or pay-per-click (PPC) advertising, are crucial components of digital marketing strategies.
Both paid search and paid social are effective digital marketing strategies that enable businesses to promote their offerings directly to their target audiences. While paid search is about capturing demand as users actively search for products or services, paid social focuses on creating awareness and engaging users based on interests and demographics. By leveraging both strategies, businesses can maximize their online visibility and achieve diverse marketing objectives.
Hyper-Targeted Approach
In every campaign, Four Quarters Marketing is guided by three levels of success. First, we define a strategy for your business. Secondly, we define your target audience – and use data in innovative ways to reach the right people. Finally, we develop creative assets and ad copy for your service or product, which have been thoroughly tested by our team to ensure they are best suited to reach strategy targets.
Remarketing & Retargeting
Four Quarters Marketing runs remarketing and retargeting campaigns on search and social channels when working with your business, this ensures engagement with users that are familiar with your website or products, increasing the overall profitability of any PPC campaigns.
We also run prospecting marketing campaigns to users that aren't familiar with your website or product, this can increase sales or increase engagements from avenues you weren't originally reaching.
Paid Search
Four Quarters Marketing runs live campaigns for all Google products in Europe and Asia, as well as in major markets in America. In addition to search, we use YouTube and automatic advertising on the Display Network to reach 90% of the world's internet users. This means we can reach your ideal customer, wherever they are, at a lower cost.
We work across Facebook, Instagram, LinkedIn, and new and emerging channels to help you grow awareness, engagement, traffic and sales
Brand Safety
With extensive experience in regulated industries, such as publishing and education, we understand the importance of online reputation. Four Quarters Marketing ensures your ads aren't being shown to the wrong audience or next to sensitive content.
Get in touch.
We believe that a business with a great marketing team can make an impact on the world. Take the first step: contact us, and together, we will reach your company's goals.