What is a Google Business Profile?

The Google Business Profile – also called GBP, Google My Business or GMB – is a tool created by Google for business owners. This will help to gauge how your business is represented in Google search results and on Google Maps. 

You can apply for a free local business listing on Google and add important information like contact details, hours, photos, a link to your website and more. 

The first advantage of this tool is that it is free for everyone. It also has tremendous ranking ability that goes untapped by many businesses. If used incorrectly, this can be a huge waste of time and money. 

Businesses should make these features visible. At Four Quarters Marketing, we focus on the small details in the marketing strategy we create for your business or product to make sure everything – from categories to descriptions of services – helps to increase your profile's visibility. 

We will be there every step of the way to ensure your Google Business Profile works as you expect it to, ensuring you have everything in place to build your online presence and ranking abilities on Google. 

This is an important part of a marketing strategy to ensure optimisation of all of the features on your business profile on Google, giving you a competitive edge over other listings. This allows us to generate the sales and leads you need to grow your business.

  • Growing Your Business

    Once your SEO work is complete, it can be difficult to tell if it's working. An SEO strategy can be confusing if you don't know what you're looking for.

    Four Quarters Marketing will provide you with a monthly operational report, based on our personalised services, showing you all areas of your productivity in your Google Business Profile.

    We can show you how our efforts increase your statistics.

  • Why is a business profile important on Google?

    It's not a surprise to know that Google has become, in a way, the benchmark for all businesses. Individuals using the search engine could be a potential customer looking for local tradespeople, someone specifically looking for your business, or a past customer looking for more information to pass on as a recommendation. Google is widely used in almost all commercial transactions.

    That's why it's so important to focus a significant portion of your SEO efforts on your Google Business Profile, as Google is often the first impression your business makes.

Get in touch.

We believe that a business with a great marketing team can make an impact on the world. Take the first step: contact us, and together, we will reach your company's goals.